Volunteers at Love Saves The Day, 2017

My Cause UK is the UK’s leading festival volunteer community. Volunteers give their time and in return My Cause UK makes a donation to a charity of their choice.

BRIEF

Recruit volunteers for festivals across the UK. Develop a volunteer community to increase conversion and retention rates and ensure a reduction in recruitment overheads year-on-year.

ACTION

I managed all aspects of volunteer recruitment and community management including social media, email marketing, PPC campaigns, volunteer sign-up journey, intern management, volunteer queries, content (including live on site), CRM integration (Salesforce integration with Mailchimp), and marketing automation.

IMPACT

• More than 1,500 people recruited to volunteer at 25+ festivals including Lovebox, Boomtown, Boardmasters, and All Points East

• CPA reduced to less than £5 per volunteer

• Email list increased by 50% with more than 80% of the list actively engaged

• More than £50k raised for charity